It all started with our children. Nick, who never drank enough water, and Zina, who embraced "healthy is cool." We wanted a better drink option for them - something fun, tasty, and actually good for their growing bodies.
Cuggo was born to solve that problem: a clean, no-sugar hydration drink with electrolytes, vitamins, and nutrients kids and adolescents need. Our mission is simple—fuel the next generation with healthy, delicious drinks that inspire more play, more movement, and more adventure.
Here is another eye-opening fact that inspired the creation of CUGGO. Every time the kids attend a party, the only somehow healthy option for beverages are boxed juices (a cup of apple juice has 22 gr of sugar; just for a reference, recommended daily intake for youth is 26 gr per day). After a party, the kids are usually an emotional mess having overdosed on juice and cake.
The youth around the kids started to opt for drinks that are high in caffeine, artificial colors and sweeteners, sugar, modified starch and stabilizers. Now all of a sudden Nick (our son), who usually refuses to drink much water, wanted to consume liquids, but only the unhealthy ones.
I've discovered a real appreciation for electrolyte beverages as I find them to be an exceptionally good way to ensure complete hydration for myself. And I thought this benefit could extend right to my super active kids too.
Voila, I was determined to come up with a formula that tastes great, has no sugar and besides electrolytes, gives the kids something extra - B vitamins for energy production and cognition, vitamin D (turns out half of youth is Vit D deficient ) and we added Zinc and Vit C to support immunity.
Last but not least, CUGGO has one very important mission. That mission is to provide clean fuel to the next generation and to promote active lifestyle and movement. Less screen time, more play time fueled with clean drinks that power them from within.
Healthy, delicious, and cool – that mission drove every step of CUGGO formulation.
With love,
Diyana, Founder